Customers find you instead of your competitors
What is SEO?
In order to understand the work involved, you need to know how SEO works. An oversimplified answer is:
- Google catalogs information from all over the internet – articles, pages, video, etc
- People ask Google for information – best TV, how to grill, ac repair
- Google supplies answers based on what it thinks is best
Steps in SEO
You can’t fix it if you don’t know what’s broken. On average, we’ve found anywhere from ~200 to over ~1,000 various errors just with a client’s website alone.
Great content comes from communicating valuable knowledge & experience to someone who needs that information in order to make decisions. So first, you need to determine what valuable information do people need, whether they know they need it or not. Then you need to find that valuable information and convey it to those people.
Topic & Keyword
Keywords are the words and phrases, also called “search queries,” that searchers enter into search engines. A topic is a group or set of keywords around a specific idea. Topic and keyword changes can drastically affect the rank of a website.
Words, pictures, videos, graphics, testimonials, colors, logos – all types of content. And you need content to attract people to your website and company.
On & Off Page SEO
On-Page SEO can be divided into two main sections, frontend and backend. Frontend deals with things that the user sees: copy, titles, images, video, etc. Whereas backend SEO deals with: metadata, schema markup, alt tags, etc.
Off-Page SEO are things that are not on your website, but still affect your websites ranking. So things like reviews, social platforms, etc.
Analyze & Report
All this work creates a lot of results in the form of data. That data needs to be analyzed to ensure the SEO work is helping acheive your business goals.